Influencer: The Power to Change Anything
We all want to be influencers. And yet, despite our routine attempts to help ourselves and others change behavior, few of us know what it takes to be one.
From the authors of Crucial Conversations and Crucial Confrontations comes the brand-new New York Times bestseller, Influencer: The Power to Change Anything—a revolutionary book that combines the skills used by hundreds of successful change agents with five decades of the best social science research to deliver a proven model for changing behaviors—a model that nearly anyone can learn and apply.
Influencer gives you powerful strategies to create rapid, dramatic, and permanent change in your business, your personal life, and your world. You’ll learn how to:
- Identify a handful of high-leverage behaviors that lead to rapid and profound change
- Apply strategies for changing both thoughts and actions
- Marshall six sources of influence to make change inevitable
Solve any problem—from the simplest to the most persistent, resistant, and profound challenges you can imagine—by applying the skills employed by the world’s best influencers.
The Book
Efforts of influence are evident all around us—from Fortune 500 executives improving quality company-wide to making schools safer for
children. Yet few people know how to truly capitalize on this impressive force in their own lives. In INFLUENCER: The Power to Change
Anything (McGraw-Hill), Kerry Patterson, Joseph Grenny, Ron McMillan, Al Switzler, the authors
of the bestselling books Crucial Conversations and Crucial Confrontations, along with leading researcher David Maxfield, show readers
how to create rapid, dramatic, and long-lasting change at the office, at home, and globally by implementing proven influence strategies.
If you want to make change inevitable, you need to know how to motivate and enable the right behaviors—not just alter processes,
technology, or the organizational structure. The real success behind any change effort is knowing which sources of influence most affect
people’s behaviors: values, skills, support, teamwork, incentives, or the environment. INFLUENCER provides readers with the knowledge
to successfully pinpoint and affect these six sources of influence in order to achieve profound results and solve even the most resistant
problems.
> Read Chapter 1 of the Book